Affiliate solutions for amusement parks

The leisure industry is undergoing rapid change, and amusement parks must constantly find new ways to stand out and attract visitors. Affiliate marketing is proving to be a promising solution for both amusement parks and their partners, allowing them to generate additional revenue through collaboration.

What is affiliation?

Affiliate marketing is a high-performing strategy that benefits both amusement parks and their partners. Parks reward their partners for each sale or lead generated, thus strengthening mutually beneficial collaborations. This compensation can take several forms, such as integrating affiliate links into booking confirmation emails, distributing discount vouchers redeemable at partner establishments at checkout, or featuring partner products or services on the park's website and social media. This approach creates a synergy that maximizes benefits for all parties involved.

Promote your offers through influencers, media, and other partners

Affiliate marketing is an excellent way for amusement parks to expand their reach and increase sales by partnering with influencers, media outlets, and other relevant partners. By offering a commission on each sale generated by their partners, amusement parks can create a network of motivated promoters who will raise awareness of their products and services among a wider audience.

How to find affiliate partners?

• Affiliate websites: Many websites list influencers, blogs, and other potential partners in various sectors. Popular examples include:
• Awin ( https://www.awin.com/ )
• CJ Affiliate ( https://www.cj.com/ )
• ShareASale ( https://www.shareasale.com/info/ )
• Amazon Associates ( https://affiliate-program.amazon.com/ )
• Chic Tourism ( https://www.tourisme.com/ )
• Tradedoubler ( https://www.tradedoubler.com/en/ )
• Social media: Research influencers active in your industry on platforms like Instagram, TikTok, and YouTube. Contact them directly to discuss a potential collaboration.
• Industry Events: Attend tourism and leisure-related conferences and trade shows to meet potential partners in person.

How to track the performance of your affiliate programs?

• Unique promo codes: Assign each partner a unique promo code so you can track the sales they generate.
• Affiliate software: Use dedicated affiliate software to track clicks, conversions, and commissions.
• Web Analytics: Monitor landing pages and traffic sources to identify top-performing partners.

Tools to centralize your affiliate programs:

• Everflow: A robust affiliate platform that offers features such as conversion tracking, commission management, and reporting.
• Rewardful: An easy-to-use solution that is perfectly suited to small and medium-sized businesses

Promote your partners' offers to your customers

In addition to promoting your own offers, you can also generate additional revenue by promoting your partners' products and services to your large and qualified customer base. This allows you to offer a wider variety of options to your customers while increasing your revenue.

How to find partners to promote their products?

• Affiliate networks:  Many networks offer affiliate programs for a wide range of products and services.
• Direct partnerships:  Contact companies directly that offer products or services complementary to yours and offer to promote their offers to your customers.
• Brand affiliate programs:  Many major brands offer programs that allow partners to earn commissions on the sale of their products.

How to promote your partners' offers?

• Offer your customers discounts or vouchers directly at the checkout . This can be done with a simple phrase, a coupon, a voucher, or a card – let your creativity flow.
• Send email promotions to your customers:  Include special offers from your partners in your email newsletters, or on your booking confirmations.
• Integrate partner links on your website:  You can add links to your partners' websites in your "Partners" or "Recommendations" sections.
• Promote your partners' offers on social media:  Share information about your partners' products and services on your social networks.

The importance of guidance and monitoring

For affiliate marketing to be successful, it's important to properly manage the program and track results. This ensures that partners adhere to the program's terms and conditions and that the results meet expectations. One of the best ways to track program results is through the use of QR codes. QR codes can be used to track visitors who click on affiliate links or redeem coupons. This data can then be used to measure program effectiveness and identify top-performing partners.