Theme parks: make your park Instagrammable!

Today, visitors want content to experience… and share

The entertainment world is changing. Fast. Gone are the days when you chose a park solely for its attractions. Today, another criterion weighs heavily in the balance: “ Instagram ” potential of the place .

Bright colors, immersive decor, light installations, giant signs or staged photo booths… everything is good for encouraging people to take out their smartphones and share the experience . And it's not just an aesthetic flourish: it's become a powerful marketing lever , boosting a park's visibility, attendance and natural referencing. In short, a strategy in its own right.

Instagrammable backdrops: an organic marketing tool

Places like The All Out Amsterdam , The Cube , or Bomb Squad have understood this well: by marrying physical experience and visual aesthetics , they transform each visitor into a potential ambassador.

The immersive videos of their spaces (see The All Out on YouTube ) have accumulated millions of views, generating chain reposts and free and very effective visibility!

According to a recent analysis, parks that invest in bold designs and visually captivating experiences receive up to 30% more reposts on social media. These posts naturally boost their online awareness, improve their SEO , and create lasting viral momentum.

More visibility = more visitors

The more a park is shared, the more visible it becomes on TikTok , Instagram , or YouTube . And the more visible it is, the more it becomes a must-have for visitors. This organic visibility , achieved without advertising, allows you to attract qualified traffic at a lower cost. All this with a simple, well-thought-out decor.

A trend that redefines the design of places

Gone are the days when aesthetics were the cherry on top. Today, the visual experience is designed from the very beginning of the project , and thought out to encourage digital interaction .

Here are the elements that make the difference:

• Striking color palettes , designed for photos 
• Dynamic light effects , often LED-based, which transform the atmosphere at nightfall
• Photogenic spots spread throughout the route, with strategic angles and incentive signs (“Take your selfie here!”)
• Immersive or staged settings , which invite staging and personal storytelling
• Stylized signage , where each panel, sign or fountain becomes a visual potential

👉 All this in a “share first” logic: we imagine the effect on the networks even before the field implementation .

Why is it profitable for leisure professionals?

Integrating a strong visual strategy into your fleet isn't just an aesthetic expense; it's a smart marketing investment . Here's why:

1. You reduce your customer acquisition costs

Every piece of content generated by your visitors becomes free advertising. A post viewed by 500 people means 500 potential customers reached without spending a single euro on advertising .

2. You improve your local and national SEO

The more posts, articles, and backlinks you have pointing to your site or park, the more SEO . Google loves highly cited sites with fresh content around them.

3. You build loyalty through emotion and memory

A photo posted on Instagram is a lasting memory , and a chance for the visitor to come back… with new friends. It’s also an excellent lever for recurrence .

4. You immediately differentiate yourself from your competitors

Today, the entertainment offering is dense. Creating a strong and recognizable visual universe allows you to stand out and make an impression from the very first scroll.

How to design an “Instagrammable” park? 

You don't need to turn your entire space into a photo studio. Just think strategically about a few key areas :

• A spectacular entrance , which makes you want to pose for a first photo
• An emblematic element halfway through (fountain, sculpture, giant mirror, etc.)
• A panoramic viewpoint or an immersive setting
• A “lifestyle” area (bar, lounge, terrace) with aesthetic furniture

And above all: encourage sharing . A clear hashtag, QR codes to tag your accounts, and an environment that enhances the visitor (good lighting, highlighting the body, the group or the decor).

In short: bet on photogenicity, and your visitors will do the rest!

User-generated content (UGC) is more powerful than any ad campaign . It's authentic, engaging, and viral. By thinking of your park as a space to experience AND showcase , you transform every visitor into a content creator and ambassador.