Boost your leisure park with subscriptions: why does it work?

What if increasing your turnover became child's play?

Offering subscriptions in leisure parks is the winning solution to attract, retain and maximize attendance all year round.

Many successful parks have adopted this strategy: Clim Up climbing gyms trampoline parks or even the famous DisneyLand Paris or Parc Astérix .

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1. Attendance on the rise

Subscribed visitors come more often, because they no longer need to justify every expense. According to a study by McKinsey, subscribers visit up to 60% more frequently than occasional customers!

2. Recurring revenue

The subscription allows you to secure fixed income, even during the low season. A model that has already proven its effectiveness in sectors such as gyms and streaming services.

3. Long-term loyalty

A subscribed visitor is a loyal customer, who will return to maximize their investment. Result: more purchases in stores, restaurants, goodies ... and an increasing average basket.

4. Community effect

Subscribers create an engaged community that talks about your park around them, generates word of mouth and attracts new visitors.

5. Tailor-made offers

Create tailored offers: seasonal, family or premium subscriptions with exclusive benefits (priority access, special events). This personalization boosts the customer experience and the perceived value of your fleet.