How to explode your leisure park thanks to social networks?

What if your best advertisement was a simple 15 second video?
On Tiktok or Instagram , some leisure parks fill their slots in a few days, simply because an attraction has become viral. A bright floor, a giant bullet pool, an immersive decor ... and millions of views later, the queue is growing.

It is no longer an exception. It is a strategy.
Today, social networks can explode your fleet attendance . Not with intrusive advertising, but with visual, fun and shareable content that makes you want to live the experience - immediately.

And the best in all of this? This lever is at hand. No need for a big budget or pro equipment: a phone, a good angle and a dose of creativity may be enough to change the situation.

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The Roccaraso case: when a simple video filled a ski resort

Take the example of Roccaraso , an Italian ski resort.
One day, an influencer shares a video on Tiktok : magical landscape, friendly atmosphere, slips with family.
Result ? 10,000 visitors in a weekend .

No media campaign, no display. Just the power of virality.
Because on Instagram and Tiktok, an image is worth a thousand words ... and can be worth thousands of entries .

Why do some videos are a hit?

Look at accounts like @Activategames , @Boombattlebar or @jompyardportugal .
Their common point? They bet everything on the visual and it is a hit!

Light floors , digital walls, immersive sets, light games: aesthetics is designed to attract the eye to the screen .
And this is where the secret lies: the more spectacular an attraction on the screen, the more it makes you want to be tested in real life.

On Tiktok, the show precedes the reservation . And often, the decision to come is played in a few seconds , in view of well thought out content.

Social networks: lever n ° 1 to boost attendance

You can have the best park in the world, if no one is talking about it, it will remain empty.

Conversely, a viral video can change a whole month of activity.

And it is not reserved for giants in the sector. Hundreds of small parks explode their attendance thanks to videos seen millions of times, posted by themselves or their visitors.

Because what people are looking for today is not only entertainment:
it is an experience to live and share.
It's a “Instagrammable” moment.
It is a place where they can make content.

In other words:
if your park is not yet thought of for social networks, you miss a major opportunity!

https://www.instagram.com/boombattlebar

How to make your park “Social Media Friendly”?

1. Identify your most visual attractions

Ask yourself:
which installations are the most photogenic?
What triggers cries, laughter, wahou effects?
What areas could be redesigned to create an immersive decor or a spectacular staging?

👉 These are the elements that must be highlighted in your content.

2. Create content regularly (and don't wait for it to be perfect)

No need for pro equipment. Your phone is enough.
Bet on:

• Short and dynamic videos (10 to 30 seconds)
• Immersive angles (up to children, in motion, etc.)
• Trendy music (bet on music in Tiktok Trends)
• Faces, humans, emotions, fun!

And above all: post regularly . A video may not be piercing. But ten? Twenty ? The algorithm will end up noticing.

3. Encourage your visitors to share

The networks are not made to disseminate solo: they operate by community .

• Create an official hashtag for your park
• Install attractive and identifiable photo areas
• Offer small rewards for the best shares (free entries, goodies, drinks, etc.)

The more your visitors share, the more your visibility increases… without budget.

4. Collaborate with local content creators

No need to target national stars!

Micro-influencers (between 5,000 and 50,000 subscribers) are often more committed, closer to their community, and more accessible.

Invite them to test your park, film their experience, share highlights. Digital word of mouth will do the rest.

Your Star attraction can become viral

Each park has its visual asset . This detail, this decor, this game which, well filmed, will make you want thousands of people to come and test it.

So ask yourself this simple question:
what attraction of your park could make the buzz on Tiktok or Instagram?

And if you don't see which one yet, it may be time to create it!