Start your leisure park: it all starts with your personal contribution

Launching a leisure park is an ambitious project that requires rigorous planning, especially with regard to the budget.
Before you embark on the search for premises or activities, it is essential to precisely define your budget envelope.

1. Delimit your budget: Where to start?

First of all, it is crucial to determine your personal contribution.

This represents the amount that you are able to invest directly in the project. Banks generally request between 20 and 30 % of contribution to grant funding.

Example of calculation:

• You have € 160,000 in personal contribution.
• With a contribution rate of 20 %, you can consider total financing of 800 000 €.
• By taking an average of € 800/m² , this allows you to consider a park of around 1,000 m² .

2. How much is the creation of a leisure park?

On average, it takes between 800 and 1,000 €/m² to cover the installation of games and work, provided that the room does not require heavy renovations.

If you are targeting a park with catering and high -end finishes , the budget is generally higher, between 1,400 and € 1,600/m² . A rise that directly reflects the quality of the equipment and the customer experience you want to offer.

Here are the main elements to take into account in your budget:

• Cost of the building: The acquisition or rental of the building represents a significant part of the budget. Depending on the location and the state of the building, this cost can vary sharply.
• Standard and arrangements: compliance with safety standards (fire, accessibility, etc.) as well as interior design (reception areas, changing rooms, sanitary facilities).

Some positions can strongly influence the final budget, in particular according to the initial state of the chosen building:

• CVC (heating, ventilation, air conditioning): essential for the comfort of visitors.
• Debutage: strict regulation depending on the type of building.
• Electricity: upgrading to standard standards and installations.

To this, the following expenses will have to be added:

• Purchase and installation of equipment: Depending on the activities chosen (trampolines, obstacle course, interactive games), the cost of equipment may vary.
• Management and reservation systems: efficient reservations, payments and customer monitoring software is essential to ensure the proper functioning of the park.
• Permit and insurance: the necessary authorizations (town planning, exploitation) and adapted insurance to cover the risks linked to visitors and staff.
• Communication and marketing: To ensure the visibility of your fleet, it is essential to provide a budget dedicated to communication (website, social networks, local signage, advertising).
• Staff costs: Recruitment and team training (reception, security, animation) are a position of expense not to be overlooked.
• Maintenance and maintenance : The equipment must be regularly maintained to guarantee the safety of visitors and extend their lifespan.

An overview of the real costs observed among our customers this year:

To give you a more concrete idea, here is the average of the works budgets observed on the projects carried out in 2024.
The average cost of the work amounts to € 1,067/m² , but each project has its specificities! Only a detailed study (DCE) allows a perfectly adjusted estimate.

💡 Distribution of works costs:
site facilities: 4% | 42 €/m²
demolition - structural work - networks: 10% | 106 €/m²
Plastering-Insulation-False-Plafonds: 8% | 84 €/m²
Interior joinery: 3% | 32 €/m²
electricity (excluding lighting): 17% | 179 €/m²
plumbing - sanitary facilities: 7% | 74 €/m²
Tile - Faïence: 4% | 43 €/m²
Soft floor: 8% | 84 €/m²
Painting: 6% | 63 €/m²
Kitchen - Cold production: 7% | 74 €/m²
Modular partitions: 4% | 42 €/m²
Locksmith: 5% | 53 €/m²
Heating - Ventilation - Air conditioning (CVC): 11% | 105 €/m²
furniture: 7% | € 74/m²
Fire safety (alarm, extinguishers, video surveillance): 3% | 32 €/m²
Various roads and networks (VRD): 6% | 64 €/m²
Cleaning & finishes: 2% | 21 €/m²
Specific costs according to the building and the ERP regulation:
PMR elevator: 35,000 € (if necessary)
Sprinkge: € 21/m²
Mechanical smoke extraction: 85 €/m² | Natural smoke extraction: 60 €/m²

And of course, to all this is added the price of activities and equipment according to the concept of your park.

📍 Each project is unique, but with these figures, you already have a good base to anticipate your budget!

3. How to reduce costs?

It is possible to optimize your budget by making certain concessions on the level of finishing of the project. Here are some levers to reduce the overall bill:

• Bet on more sober finishes: favor less expensive industrial materials by limiting paints and floor coverings.
• Opt for modular and scalable structures: they make it possible to stagger investments and adapt the space according to the evolution of your activity.
• Returning intelligently: used furniture or new equipment can be real opportunities to lighten the bill without sacrificing quality.

⚠️ Be careful all the same: faced with increasing competition, the customer experience plays a key role. Rather than sacrificing the quality of the finishes, it is better to slightly reduce the area of ​​the park while offering a neat and attractive frame. A smaller but well -appointed space will have a much better impact than a large park with low -end finish.

Report certain non -essential installations:

• Gradually invest in decoration and interior arrangement.

Choose your equipment with a good return on investment

To optimize your budget while maximizing profitability, adopt a strategic approach:

• Bet on activities with high profitability: start with a limited number of equipment generating a good return on investment.
• Testing before buying: renting certain equipment makes it possible to assess their popularity before investing definitively.

⚠️ A budgetary threshold not to be underestimated
even by optimizing the costs, it is difficult to descend below 800 €/m² (games and works included) without making compromises which can impact the exploitation of the park. The structures below this threshold have often sacrificed essential elements in our eyes, such as heating, air conditioning, finishes or even paint . So many elements that directly influence the comfort of visitors and the quality of the customer experience!

4. Calculate the area according to your budget

Once your budget is defined, you can estimate the area of ​​your leisure park. Here is an estimate of the average surfaces according to the type of project:

To properly size your project and avoid unpleasant surprises, it is essential to adapt the area to your budget. A strategic approach will allow you to optimize your investment without compromising the quality of your fleet.

💡 Tip: To estimate the maximum area you can afford, use the following formula:

Total budget available ÷ Average cost per m² = possible area

Example with a budget of € 800,000:
€ 800,000 ÷ € 800/m² = 1,000 m²

However, several elements will be able to impact the feasibility of your project. In order for it to be financial, it is essential to demonstrate its future profitability through a solid and convincing business plan.

• Location: The cost per m² can vary considerably between an urban area and a rural area.
• Existing or new buildings: renovating a building can reduce costs compared to a new construction, but upgrades can represent an unexpected load.
• Modularity of the project: Considering an opening in several phases allows you to start with a smaller area and to gradually enlarge.
• Type of activity chosen: Some activities require more space, such as adventure routes, while others, such as virtual reality rooms, require less surface.

5. Find the right location

Once your budget envelope is defined, it is time to go in search of the ideal place for your park.

The choice of location is a crucial step that will directly influence the attendance and profitability of your leisure park. Here are some criteria to take into account to identify the ideal place:

• Accessibility: Favor areas well served by roads, public transport and equipped with suitable parking lots.
• Visibility: A location on the edge of a passing road or close to a commercial area can attract more visitors.
• Local market study: Analyze demography, existing competition and the leisure habits of the inhabitants.
• Zoning and regulations: Check that the land or building complies with town planning standards and the specific requirements of public establishments (ERP).
• Proximity to infrastructure: the presence of shops, hotels or additional attractions can promote the attractiveness of your park.
• Cost of land: Compare purchase or rental prices in different areas to find the best quality/price ratio.

To help you in this process, you can create a building search mandate in order to be accompanied by our Storkeo .

6. Make the right choices for a profitable and lasting project

Launching a leisure park is an ambitious project that requires making strategic decisions at each stage. This is why our team supports you with solutions adapted to your budget and your goals.

With our three expertise poles , we help you structure your project and maximize its profitability:

• Real estate: find the ideal link and support you in acquisition or rental.
• Design, construction & maintenance: project study, choice of materials and equipment, work monitoring and fleet maintenance.
• Professional services: financing solutions, management advice and optimization strategies.

With our support, you make informed decisions and optimize your investment from the start. The objective: an attractive, profitable and scalable park.

7. Get funding with Storkeo

Financing a leisure park can be a challenge, but Storkeo supports you in this process by offering you solutions adapted to your project.

Thanks to our expertise, you can benefit from personalized support for:

• Evaluate your financial needs and define the amount to borrow according to your personal contribution.
• Find tailor -made financing solutions , whether banking, leased equipment or available subsidies.
• Mount a solid file to convince financial institutions and maximize your chances of obtaining the necessary funds.

To find out more about our financing solutions, consult our dedicated page: https://storkeo.com/finance/ .

Do not hesitate to contact us to discuss your project and benefit from personalized support to get into the project of your dreams!