New eras: visually captivating experiences for adults

Welcome to the modern age of entertainment, where visual and social experiences dominate. Leisure parks, formerly areas dedicated to rides and games for children, are now evolving into sophisticated and elegant places, targeting an adult and connected audience. Inspired by cutting-edge establishments like Urban Playground , such as gaming bars and themed restaurants, these spaces offer more than just attractions. They offer a unique experience, ideally designed for the social media era and clearly differentiate themselves by responding quickly and effectively to contemporary entertainment expectations.

The boom in adult parks: between style and interactivity

According to a recent study, 72% of adults express a desire to revisit their childhood while adding a touch of sophistication and innovation to their leisure activities. Parks that have incorporated elements such as neon decor and creative designs have seen attendance increase by almost 40% on average this year. The dominant trend is to create spaces where photography and sharing on social networks are encouraged. Imagine plexiglass walls providing full visibility of action games, daringly designed mini golf courses and bars where you can sip a cocktail while capturing the perfect photo. These are not just places of leisure, but photo studios where every corner is designed to become viral.

The impact of decorations: from visual to sensory

Transforming play spaces into true works of visual and interactive art is not limited to adding a few lights or decorative elements. Like FairGame , it is a complete overhaul of the user experience, where every detail is designed to stimulate the senses and engage visitors on an emotional level. For example, using vibrant colors and LED lights not only serves to beautify the space; it creates an ambiance that can influence the mood and behavior of visitors. In addition, the adoption of technologies such as augmented reality in games or adventure courses, this approach transforms traditional activities into immersive and interactive experiences. These innovations are not limited to attracting new customers; they also build the loyalty of an audience looking for new things and excitement. Today, we have seen from clients that a park which simply revises its decoration by painting all its walls black and changing the colors of its installations, can see an increase of almost 20% in its visitors. This phenomenon proves that visual innovation can be as simple as it is effective. It is therefore not always useful to invest in the latest game or interactive solution to increase its attractiveness.

Towards a complete experience: Drinks and relaxation

Integrating bars like Boom Battle Bar and relaxation areas is an increasingly popular strategy to enrich the visitor experience. These spaces don’t just offer refreshments; they are designed as extensions of the overall park experience, with settings and ambiances that complement the attraction themes. Visitors can relax in comfortable armchairs, enjoy panoramic views of the park, or simply enjoy a quiet moment away from the hustle and bustle. These facilities are particularly appreciated by adults who seek to combine leisure and relaxation in the same place. By offering quality catering services in an exceptional setting, the parks not only increase their attractiveness, but also their capacity to generate additional income.

Leisure parks can no longer ignore these trends. The move towards more immersive and “Instagrammable” experiences is not only beneficial for attracting crowds, but also crucial for remaining competitive in an ever-changing market. By adapting, parks can transform their spaces into truly modern attractions, ensuring their future success through the interactions of their customers on the networks.   

A place designed to be photographed will be shared and re-shared, attracting new customers looking for content, giving you free and viral visibility.

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