Subscriptions: What if the future of leisure parks passed by?

For a long time, leisure parks worked on a simple model: a ticket, an entrance. A unique, punctual experience, often reserved for weekends or holidays.

But this model is mutating. What if the future of parks was played on a well -known field of streaming platforms or sports halls? That of the subscription.

At Storkeo , this is our conviction, the subscription is no longer an option but the future of leisure and we have already started to support our customers on this path.

Why the subscription is essential in large leisure areas

Take the example of a space of 5,000 m². There is trampoline , padel , bowling alley , laser game , fun climb , and even a catering space and a bar. You are with the family, on a Saturday afternoon.

And if, instead of paying for each activity or each entry, you had a monthly subscription, which gives you access to everything,
unlimited?

This is exactly what the subscription model applied to leisure parks offers:

A single price,
A freedom to come when you want ,
Recurrent and more fluid consumption.

It's simple: like a gym , you enter a space where the price question no longer arises at each visit. The subscription has already been paid. And once there, everything seems “free”.

Take a simple example:
selling 100,000 tickets per unit is long, fluctuating, and uncertain.
To convince 15,000 people to subscribe is another challenge - but much more stable.

For what ?
Because a subscriber pays every month. It becomes a recurring source of income . And it is less sensitive to price increases , seasons or external events.

💡 And above all: the cost of acquisition is identical.
To bring in a customer is a marketing budget. Whether you sold him a ticket or a subscription, the effort is the same. But income is multiplied.

From crowded to controlled flow

One of the great advantages of the subscription is its ability to smooth attendance.

Today, parks are often full on weekends and empty during the week. Result: frustration for visitors and under-exploitation of installations for managers.

The reverses this logic. Subscribed families can come to other times:

A Tuesday evening to relax,
A Wednesday afternoon to occupy the children,
A Friday at the end of the day to have a drink and make a game of bowling.

This makes it possible to spread attendance , to use the hollow slots more, and to better make each square meter profitable

The brakes: real or psychological?

Many parks managers have a legitimate fear:
“If I fill my subscriber park at € 28, they will take the place of customers who would have paid more to do two activities.”

But this vision is in the short term. Because in fact, the majority of subscribers would not have come 12 times a year . They would have come one, two, maybe three times. The subscription creates the opportunity for new attendance, and above all, it installs much stronger loyalty link

And it is also a boon also for consumption on site!

It is well known: our brain no longer perceives the “pain of purchase” after paying a subscription.
Result ? Customers consume more on site:

A break in break
A snack to share
Take -off goodies

The illusion of “free” encourages to have fun. And this pleasure turns into additional turnover.

Who does the subscription really work really?

Let's be clear: this model does not work in a park with a single activity. It is intended for multisport and multi -resort spaces , large enough to offer real diversity.

You have to offer a global offer:
a park that welcomes young and old, athletes and strollers, families and groups of friends.
A park that combines physical activity, game, relaxation, and catering.

This is where the subscription takes on its full meaning. It becomes a key to access to a complete universe.

What Storkeo offers you

At Storkeo , we help the project leaders to think from the design their subscription offer:
✔️ Choice of activities
✔️ Dimping of flows
✔️ Optimal pricing
✔️ RESSEED CUSTOMER COURSE
✔️ Technical and marketing integration