The expansion of quiz rooms in France: An opportunity to seize

The leisure market in France has seen an explosive trend emerge over the last three years: quiz rooms!

This concept is attracting more and more people looking for fun and interactive experiences. Birthdays, team building, bachelor parties... quiz rooms have become essential places for social events.

Source: https://www.quiZroRo.com/

A concept that is a hit in France, but still little known abroad

While the concept is booming in France, the foreign market still remains largely unexplored.

For what ? The main players are French , which complicates international marketing due to the language barrier and the need for translation.

This is therefore a great opportunity to establish yourself abroad , particularly in Spain, Italy, Germany or England , where the market is still to be developed.

Now is the perfect time to get started , before others take the lead!

Two opening models: franchise or white label

Entrepreneurs interested in this sector have two main options to get started:

1. Franchise: Join a brand established as a rival quiz or quiz room . You benefit from a strong brand identity , marketing media and already proven models. A turnkey solution that seduces many entrepreneurs.

2. White marque: Create your own universe! With a white mark, you are free to choose the thematization, the decor and the experience you want to offer to your visitors. Quiz Boxing offers, for example . This option offers unlimited creativity and unique positioning on the market.

💡 Please note: Currently, 50% of entrepreneurs opt for each model, proof that both formats have advantages to offer.

source: https://www.quizboxing.fr/wp-content/uploads/QUIZBOXING_IMG121.webp

Some key figures:

🚀 Number of openings: More than 276 openings in just three years, which positions France as the European leader in this booming market.

🔍 Online searches: Every month on the Internet, there are more than 40,000 searches for quiz rooms, including 16,000 just for “Quiz Room” and 15,000 for “Quizz Room” (with two Zs). The craze is definitely there!

💰 Average investment: The cost of launching a quiz room is estimated between 20,000 and 30,000 euros per cell , including partitions, air conditioning system, sound and lighting. To this must be added the license and royalties , depending on the model chosen.

Why start now?

With demand that continues to grow and a market that is still little exploited internationally, opening a quiz room is a business opportunity with high potential.

Whether you choose a franchise or a white label, this innovative concept offers unique development prospects.

Want to get started? Contact us today to find out how to make your project a reality!