Leisure even in the open sea
Long reserved for a senior clientele in search of calm and cultural stops, the cruise has changed its face. Today, she is reinventing herself to seduce a new audience, looking for unforgettable sensations and experiences.
The message is clear: leisure has become the heart of experience ... even in the open sea.
The cruise no longer stops on boredom
In recent years, maritime companies have been redoubling inventiveness to transform their ships into real entertainment hubs.
And it works: MSC Cruises , for example, now attracts more than 4 million passengers per year , by focusing on an XXL leisure offer .
On a new generation cruise boat, there are now a multitude of immersive experiences and entertainment on each floor . A 360 program, designed to vibrate all audiences .
Bowling , arcade and cinema room, ropes course , F1 simulators, water park , immersive shows, padel or five football field ...
Yes, all, on one and the same ship.
Today, the journey is no longer played only on the ground. The cruise becomes a floating leisure park , capable of competing with the most famous terrestrial complexes!
Why such a turn towards leisure?
The answer is simple: because that's what customers expect.
Whether they travel alone, as a couple, family or group, passengers no longer want to "see the country". They want to experience emotions, move, have fun, share .
The time spent on board has become a highlight , not just a moment of transition between two stops. And in an increasingly competitive market, maritime companies have understood this: what makes the difference, is no longer just the destination, it is the global experience .
Propose a rich, varied, innovative leisure offer is: it is:
- extend the time spent on board (and therefore increase consumption),
- improve customer satisfaction,
- Strengthen loyalty.
Tourism changes, and leisure becomes a key engine
This phenomenon does not only concern cruises. It's a global movement !
Entertainment has become a strategic lever.
Just look around: surf simulators and ski slopes in shopping centers, zip lines in the city, escape games in heritage places, virtual reality spaces at airports ...
Leisure no longer knows any limits . He invites himself where we do not expect it, transforms traditional places into immersive experiences, and becomes an engine of growth for a whole ecosystem!
At Storkeo , we live these changes on a daily basis.
Our role is to support leisure professionals, regardless of their location, in the creation of spaces and experiences that mark .
We accompany you at each stage.
Our promise: helping you imagine a place where people will want to come back. Again. And again!
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