Golf is undergoing a revolution 

For decades, golf has retained its traditional codes, its elegance, its calm. 

The swing remained the same, the courses green, and the clubs still neatly packed in the bag.  

But recently, a modern revolution has been taking place. And this revolution doesn't come from the green movement, but from technology!

Welcome to the era of augmented golf

A wind of modernity is blowing through this sport, which is considered by many to be traditional, even elitist.  

And it is notably the Tech Golf League , conceived by two legends of world golf – Tiger Woods and Rory McIlroy – that sets the tone. 

Their ambition? To revitalize golf and attract a new generation of players: younger, more urban, more connected! 

What exactly is augmented golf ? 

It is a hybrid experience between reality and virtuality, between sport and socialization, between tradition and modernity. 

The principle is simple: 

• You hit a real ball, on a real indoor green. 
  

• Cutting-edge technology analyzes your swing in real time. 
  

• And you play on the world's most beautiful courses projected in front of you, as if you were there: Pebble Beach, St Andrews, Augusta… 

All without leaving your city. 

In short, you retain the sensations of golf (posture, movement, precision), but in a more immersive, more accessible and more fun format.

A new vision of sport 

Augmented golf is much more than a technical innovation. It's a change in approach to the way an elitist sport is practiced. 

Less rigid, more flexible, more open.  

It meets the expectations of an audience seeking flexibility, fun, and above all… experiences to share. 

This is the trend that the Tech Golf League embodies: making golf more visible and more inclusive. With a clear objective: to excite a generation that grew up with video games and VR. 

In this context, innovation does not betray tradition, but reinvents it. 

Trends that are reshaping the world of leisure 

At Storkeo , we closely monitor all innovations that are transforming leisure activities. And this type of initiative particularly resonates with us because it's not an isolated phenomenon. Augmented golf is part of a broader trend.