Discovery of WDK Artner Group: the toy giant is committed to children's happiness
For more than 60 years, WDK Groupe Partner has stood out as an essential pillar in the world of games and toys in France. With an impressive turnover of 62 million euros in 2023, WDK stands out for its ability to distribute and design toys that mark the childhood of generations.
A diverse offering for every smile
WDK shines with its variety of brands and ranges, each with its unique signature. Wonderkids, for example, offers toys at low prices to encourage spontaneous purchases, while adopting an inclusive approach with a gender-neutral graphic charter. Widyka, for its part, brings the family together around innovative, fast and fun board games, promising unforgettable moments of sharing.
The Toys Sajou brand perfectly illustrates WDK's commitment to local commerce with its human-sized stores. The exclusive WDK offer, for its part, ensures a unique experience thanks to trendy and personalized products, including games and packaging created by a dedicated team of graphic designers.
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A major player on all fronts
WDK's presence is not limited to France; it expands internationally, serving a diverse clientele thanks to a dynamic sales force. The exclusive distribution of prestigious collections such as Asterix, Harry Potter, and products derived from Jean-Marc, the famous sidekick of Jeff Panacloc, strengthens its leading position.
Commitment and innovation: at the heart of WDK’s mission
Beyond its offering, WDK Groupe Partner highlights its unique know-how in sourcing, logistics, and marketing. The company supports remarkable social actions, collaborating with ESAT Les Tissandiers for the integration of workers with disabilities, and demonstrates constant generosity towards charitable associations.
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